ibtm World Handshake Day Campaign 2017

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DESCRIPTION

ibtm World show team wanted to promote their e-commerce store with a special Handshake Day Campaign; boosting sales with the promotion of selected products just for exhibitors.

A full on marketing campaign was necessary to define the goals and the look of the campaign.

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MY ROLE

As the lead Designer my role was to set up a creative with the “Handshake Day” theme to promote the e-commerce site. The challenge was to create something coherent with ibtm brand, yet different to what has been done in their communication channels.

In order to reach as much exhibitors as possible, the team decided to create bespoke emails, re-marketing banners, social media announcements, digital advertising and bespoke graphic elements for ibtm World site (only visible for exhibitors).

The campaign, with a first badge of graphics for the teaser, started on Handshake day, lasting 10 days until the promotion closes. Focusing on increase sales considerably.

Handshake and business theme will be present for the rest of the year, until the show goes live at the end of November. Creating a solid digital campaign.

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CLIENT

ibtm World – Reed Exhibitions UK.

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AGENCY

Reed Exhibitions UK.

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