Love in-cos Valentine’s Campaign 2017

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DESCRIPTION

in-cosmetics Global show wanted to promote their online store with a special Valentine’s Campaign; offering discounts in selected products just for exhibitors.

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MY ROLE

As the lead Designer the challenge was to create a complete and consistent campaign; following in-cosmetics and valentine’s aesthetic, but making it stand out from the regular campaigns and digital assets.

In order to achieve that the team decided to create bespoke emails, re-marketing banners, digital advertising and bespoke graphic elements for in-cosmetics Global site (only visible for exhibitors).

The campaign ran for a week, closing on Valentine’s day, exceeding the goal and target, increasing sales considerably.

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CLIENT

in-cosmetics Global – Reed Exhibitions UK.

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AGENCY

Reed Exhibitions UK.

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